Building Medtronic Neuro by Trial: An Interview with Richard Kuntz, MD

Medtronic is the acknowledged leader in one of the hottest device sectors-neurostimulation-but even this giant struggles with problems of limited market penetration. So Medtronic is bringing a new approach to this area: an aggressive clinical trials strategy to differentiate its products and drive physician adoption. Who better to run the business than a clinical trials expert? Richard Kuntz talks about future neuro opportunities and the current challenges facing device clinical trials.

by Stephen Levin

When Medtronic Inc. announced in late 2005 that Richard E. Kuntz, MD, noted interventional cardiologist and clinical trials expert, would be joining the company as president of Medtronic Neuromodulation, many in the industry saw this as a somewhat curious hire

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