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Leveraging Assay Platforms to Create Category-Killer Diagnostic Tests

The availability of novel assay platforms represents a tipping point for diagnostics' adoption in the markets for translational medicine, esoteric testing, and high-complexity labs. Platform companies may be accustomed to defining their business strategies in terms of maximizing instrument placements but this may not be the optimal path to commercial success for a novel diagnostic test. They need to develop "category-killer" tests--those that combine platform and diagnostic content to offer a compelling clinical value proposition.

S. Roopom Banerjee and Frank S. David, MD, PhD

Earlier this decade, clinical diagnostics was viewed by the broad investment community as a maturing, slow-growth, low-margin, and relatively uninteresting market. However, the emergence of novel molecular diagnostics in the...

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