The technology-driven medical device industry: that’s so 2014. The 2016 medtech executive has other things on his/her mind, and they all come under the general job title of “value-based health care delivery chain partner.” Titles are not as simple as they once were, and while no one yet wears that precise title on his/her lapel badge (come to that, lapels are not what they once were), medtech companies in the 2010s know they are playing in a totally different arena and are part of an industry in transformation.
This has happened due to the convergence of several factors related to provider/payer cost savings, rising demand for care, a...