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Volition Beauty Grants Consumers A Role In Product Development

Online beauty company invites new product ideas from consumers – as well as outside experts and even its own managers – and puts the best up for vote among its community members. Eight products have launched from Volition’s process to date, including four featured August 10 on QVC.

Volition Beauty currently is accepting consumer votes for products imagined by “real women,” any one of which may be next to join the company’s lineup of purchasable cosmetics.

The online beauty company took to QVC Aug. 10 to showcase four products that made the cut, including Neroli Complete...

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