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IFRA’s New Prez On Fragrance Transparency, The Science/Society ‘Interface’

Four months into her presidency, the International Fragrance Association’s new head discusses key issues and priorities, including ingredient disclosure in a sector that jealously guards its trade secrets.

Developing a global approach to transparency is among key priorities for International Fragrance Association President Martina Bianchini, who was tapped in June to head the trade group at a time when industry is under increasing pressure to disclose fragrance formulae.

Consumers today are demanding greater visibility into the chemicals used in personal-care products, among other corporate practices

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