The not-for-profit Natural Advisory Council will work to promote legislation defining “natural” as it applies to cosmetics and other consumer products, while facilitating discussion and data sharing among stakeholders to address key challenges facing natural marketers.
New Nonprofit NAC Seeks ‘Natural’ Legislation, Data-Sharing Forum
California Baby CEO Jessica Iclisoy discusses the newly founded Natural Advisory Council. The organization aims to provide a platform for stakeholder data sharing and discussion of “natural” priorities while educating consumers and pushing for legislation to define “natural” and establish requirements for the term’s use.