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Colgate Rolling Out Natural Extracts Line To Premiumize, Compete Locally

 
• By Ryan Nelson

Leadership is confident that consumers haven't stopped brushing their teeth, but Colgate-Palmolive's sales slowed considerably during the fiscal 2017 first quarter, particularly in North America. The firm is seeing success with innovations at higher price points while facing increased competition from local brands, factors that informed development of Colgate Natural Extracts, launching now in markets outside the US.

Colgate-Palmolive Co. aims to turn up the heat on local brands around the globe and continue momentum it's seeing at higher price points with the introduction of Colgate Natural Extracts toothpaste.

Company leadership discussed the line during the firm's fiscal 2017 first-quarter earnings call April 28, noting that it recently launched...

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