NARS Defends China Entry, Maintaining Support For 'Cruelty-Free World'

"It is important to bring our vision of beauty and artistry to fans in the region," says Shiseido's NARS brand on its decision to launch in China. Like others that have made the same decision, NARS now is working to manage the fallout among cruelty-free intransigents.

Shiseido Company, Limited's NARS brand is facing a backlash from consumers, celebrities and NGOs after launching in China where animal testing is still required in many cases for cosmetics.

"We want you to know that we hear you," the company assured the disconcerted in a June 27

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