A Federal Trade Commission review of Colgate Optic White toothpaste“deeply whitens” claims delays a class actioncomplaint against Colgate-Palmolive Co., butFDA regulation of the product doesn't pre-empt challenging the claims under state law, says a federal judge.
A June 23 decision in the US District Court for the Southern District of New York requires the firm to provide updates every six months on progress in FTC's review of ad claims for Optic White
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