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Honest's $7.35M Settlement Of 'Natural' Suit Will Include Claims Revisions

 
• By Ryan Nelson

The Jessica Alba-fronted company's use of "SLS-free" and "all natural" claims on personal-care and household products will cost the firm around $9m in total under proposed settlements in California and New York district courts. Honest also will relabel products as part of the $7.35m deal reached in the Empire State.

The Honest Company will move forward with softened natural claims on contested products under a proposed $7.35 false-advertising class-action settlement in New York's Southern District.

According to court documents filed June 30, Honest will stop labeling the covered personal-care and household items as "all natural" or "100% natural," instead using the terms "natural," "naturally derived," "plant-based" and/or

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