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'New' GNC Tag Sticks With Turnaround Results Still In 'Early Days'

 
• By Malcolm Spicer

Acting CEO Robert Moran says' GNC's investment in two loyalty programs, store redesigns in pilot locations, opening an Amazon online storefront and training store clerks to help customers pick products is in "still early days … but it looks like we are headed in the right direction."

[GNC Holdings Inc.]'s "One New GNC" promotions flag likely will wave through 2017 before the nutritional, health and wellness product manufacturer and retailer determines whether the initiative turns around its business.

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