Vitamin Shoppe Turnaround Tools Include Auto-Delivery, Price-Matching

The firm has looked to boost sales through a retail re-invention strategy for improving customers' shopping experience with better store layouts, product assortment and website improvements. Now it’s using tools “directly focused on customer acquisition, price/value and customer retention,” CEO Colin Watts says.

[Vitamin Shoppe Inc.] is opening a kit of sales-boosting tools, including auto-delivery and price-matching, to stem an 8.4% drop in net sales in its latest quarter and a nearly 60% drop in its share price this year.

The nutritional and health and wellness product manufacturer and retailer on Aug. 9 reported 70% of its sales decline in...