The Federal Trade Commission is in the process of settling a "first-ever" complaint against social media influencers while issuing warning letters to 21 others and updating related guidance with additional information about disclosing material connections online.
FTC Takes First Enforcement Action Against Social Media Influencers
A pair of social media influencers in the online gaming space are the first to be targeted by an FTC complaint for failures to properly disclose material connections to endorsed services. The commission has issued warning letters to 21 others for similar compliance issues following an "educational" letter campaign in April.
