LVMH-owned Benefit Cosmetics, LLCwill discontinue claims touting They're Real! Lengthening Mascara as the top-selling prestige mascara in the US, as advised by the National Advertising Division.
NAD's recommendation, announced Sept. 13, followed a challenge from competitor Too Faced, part of the Estee Lauder Companies, Inc. since a $1.45 acquisition deal that closed late in 2016