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Plaintiffs May Be Sniffing Around 'Fragrance Free,' 'Hypoallergenic' Claims

 
• By Jamie Hammon and Ryan Nelson

A Northwest University study recently published in JAMA Dermatology suggests that nearly half of popular “fragrance free” moisturizers actually contain fragrance, and 83% of those labeled “hypoallergenic” contain potential allergens. Media outlets reporting on the study are casting the results as evidence of deception that could endanger consumers, a message that could spur class actions.

Dog Nose

Many skin moisturizers labeled as “fragrance free” and “hypoallergenic” contain ingredients belying such claims, according to a Northwestern University study published last month in JAMA Dermatology.

The study has drawn fresh attention in recent weeks, picked up Oct. 2 by NPR for example. The nonprofit media group

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