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Plaintiffs May Be Sniffing Around 'Fragrance Free,' 'Hypoallergenic' Claims

 
• By Jamie Hammon and Ryan Nelson

A Northwest University study recently published in JAMA Dermatology suggests that nearly half of popular “fragrance free” moisturizers actually contain fragrance, and 83% of those labeled “hypoallergenic” contain potential allergens. Media outlets reporting on the study are casting the results as evidence of deception that could endanger consumers, a message that could spur class actions.

Dog Nose

Many skin moisturizers labeled as “fragrance free” and “hypoallergenic” contain ingredients belying such claims, according to a Northwestern University study published last month in JAMA Dermatology.

The study has drawn fresh attention in recent weeks, picked up Oct. 2 by NPR for example. The nonprofit media...

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More from Marketing & Advertising

Scope Launches Eyelid-Friendly Eye Cream In The UK

 
• By David Ridley

Eyelids have the "thinnest, most sensitive skin on the body" and are "highly prone to dehydration," which is why Scope has launched new Optase Life Sensitive Eye Daily Renewal Cream.

Green Guides Update, FTC Enforcement In ‘Deregulatory’ Environment – BBB National Programs’ Engle During IBA Conference

 
• By Eileen Francis

The FTC’s Green Guides proposed update was expected by the end of the Biden Administration and there’s no indication it will be unveiled soon, says Mary Engle, BBB National Programs Exec VP, Policy. She also discussed the importance of industry self-regulation of artificial intelligence.

‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 
• By Eileen Francis

The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.

NAD Refers Men’s Hair Color Brand To FTC For Non-Compliance With Fast-Track SWIFT Decision

 
• By Eileen Francis

Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.

More from Business

Scope Launches Eyelid-Friendly Eye Cream In The UK

 
• By David Ridley

Eyelids have the "thinnest, most sensitive skin on the body" and are "highly prone to dehydration," which is why Scope has launched new Optase Life Sensitive Eye Daily Renewal Cream.

Product ‘Dupes’ Increasingly Popular Among Price-Wary Consumers Across Globe – Survey

 
• By Eileen Francis

Twenty-eight percent of global consumers polled in a survey included in the report, 'The State of Fashion: Beauty,' have ‘consciously’ purchased product dupes, while 53% are open to buying them; growing acceptance of knock-off products is driven in part by inflation.

IBA Names Ooka Interim CEO; P&G, Sally Beauty Appoint Board Members – Appointments Roundup

The Independent Beauty Association announces CEO Don Frey will retire July 1 and will be replaced as interim CEO by Akemi Ooka, VP of global supply chain and sustainability resources.