The volumizing effects of Too Faced Better Than Sex mascara are almost too "crazy" to believe, according to promotions, and that's precisely the problem the National Advertising Division has with the brand's claims in the absence of clear and reliable substantiating evidence.
LMVH-owned Benefit Cosmetics brought the issue before NAD in a move that may be partly payback for a recent challenge lodged by Too Faced owner Estee Lauder Companies, Inc
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