The volumizing effects of Too Faced Better Than Sex mascara are almost too "crazy" to believe, according to promotions, and that's precisely the problem the National Advertising Division has with the brand's claims in the absence of clear and reliable substantiating evidence.
Too Faced To Appeal NAD Ruling On '1,944% More Volume' Mascara Claim
The National Advertising Division sides with challenger Benefit Cosmetics, advising Lauder's Too Faced brand to discontinue claims that its Better Than Sex mascara awards “1,944% more volume." Too Faced is appealing the decision, which raises questions about evidentiary thresholds and confidentiality protections.
