ISO Natural/Organic Standard Based On Science, Not 'Values' – Cosmetics Europe

Some stakeholders are critical of ISO 16128 because it doesn't set a minimum threshold for natural or organic content in so-labeled products or include an ingredient blacklist. But Cosmetics Europe says it's up to regulators to build on the ISO guidelines with rules for product claims, and private standards banning ingredients in line with consumer "values" can continue to serve more discriminating shoppers.