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Neutrogena Debuts iPhone Scanner, App For Personalized Skin Analysis

 
• By Lauren Nardella

The J&J brand gave attendees of the Consumer Electronics Show in Las Vegas a sneak peek of its iPhone-attachable SkinScanner and Skin360 app, which cooperate to provide users with scores on pores, lines/wrinkles and moisture levels, which then inform skin-care regimen recommendations.

Marketing to Millennials

New technology fromJohnson & Johnson’s Neutrogena unit brings skin analysis "out of the dermatologist office" directly to consumers and could resonate with a generation accustomed to information at their fingertips and immediate feedback.

Developed with New York-based start-up Fitskin Inc

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