Neutrogena Debuts iPhone Scanner, App For Personalized Skin Analysis
• By Lauren Nardella
The J&J brand gave attendees of the Consumer Electronics Show in Las Vegas a sneak peek of its iPhone-attachable SkinScanner and Skin360 app, which cooperate to provide users with scores on pores, lines/wrinkles and moisture levels, which then inform skin-care regimen recommendations.
New technology fromJohnson & Johnson’s Neutrogena unit brings skin analysis "out of the dermatologist office" directly to consumers and could resonate with a generation accustomed to information at their fingertips and immediate feedback.
Developed with New York-based start-up Fitskin Inc
