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Digital Sales Spur J&J Beauty Growth For Strengthening Consumer Business

 
• By Eileen Francis

Strong US e-commerce sales for J&J's Neutrogena and Aveeno lines drove 7.8% sales growth for its beauty division in the first quarter. Analysts say the consumer health business is showing signs of a comeback, with worldwide sales up 5.3% on a reported basis, or 1.6% excluding currency-exchange impact.

Johnson & Johnson’s commitment to e-commerce is beginning to pay off with 7.8% beauty business growth in the first quarter, a period that analysts say also showed signs of a consumer health division resurgence.

The beauty division’s sales reached $611m for the January-March period – highest among J&J's consumer health categories – driven by seasonal inventory build of about $20m in sun protection products and “robust” growth in the US e-commerce channel for the Neutrogena and Aveeno brands,

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