P&G To Publish Product Safety Principles In Continued Transparency Push

Firm will offer increased visibility into its safety assurance programs while providing ingredient detail on more than 3,000 products via SmartLabel, all part of its Ambition 2030 initiative.

Procter & Gamble Co. continues opening windows to let light shine on its ingredient use and other internal practices, intent on asserting itself as a transparency leader in the consumer goods sector.

The firm announced May 21 that more than 3,000 products from at least 30 P&G brands are now profiled on the SmartLabel online and mobile platform, designed to provide consumers...

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