J&J Relaunches Johnson’s Baby Care As Greener, Gentler, With Fewer Ingredients

The overhaul in line with “modern parents’ preferences” could be what’s needed to rouse the sleepy brand and spur Consumer business growth.

A young newborn baby is sleeping on a flower swing in an enchanted forest for a dream fairy concept.

Touted as the “biggest reinvention” in the brand’s century-plus history, Johnson’s baby care offerings now feature more naturally derived ingredients and fewer ingredients overall, among other on-trend changes.

“Nothing was sacred, but every decision was purposeful," says Deeptha Khanna, president of global baby care in the

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