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DECIEM, Truly ‘The Abnormal Beauty Company,’ Faces Uncertain Future

 
• By Ryan Nelson

The Estee Lauder Companies-backed startup has been highly successful despite erratic and, in the eyes of many, concerning behavior from founder Brandon Truaxe. In his latest – and supposedly last – Instagram post for the brand, Truaxe says DECIEM will be shutting down operations and renews claims about corruption within the organization.

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Deciem Inc. founder Brandon Truaxe declared on Instagram Oct. 8 that the Toronto-based startup will be shutting down operations “until further notice” and doubled down on previous suggestions of internal corruption, asserting that “almost everyone at Deciem has been involved in a major criminal activity.”

According to Truaxe – who publicly dropped the title CEO in favor of “worker” back in February, a month after he took full control of Deciem's social media platforms – the

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• By Malcolm Spicer

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