Pfizer ED claim is sound, ASA rules

Acomplaint challenging a claim made by Pfizer in an advertisement for its Viagra Connect erectile dysfunction (ED) drug that “4.3 million men in the UK experience erectile problems” has not been upheld by the UK Advertising Standards Authority (ASA).

The ASA concluded that the national advertising campaign – which appeared on major UK television channels throughout the summer (OTC bulletin, 22 June 2018, page 16) – “made clear” that