Amazon Expands Consumer Health With Advantage Of Cutting Prices

E-commerce giant expands consumer health footprint in past six months with launches of generic OTC drug product lines at prices in some cases significantly undercutting competitors.  Primary Health and SoundHealth OTC drugs range from a few dollars less to about half the cost of brand name equivalents.

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[Amazon.com Inc.]'s advantages in the consumer health market include not only making its all its offerings accessible to consumers everywhere on its e-commerce platform, but also beating competitors on pricing for its own brands.

It expanded its consumer health footprint in the past six months with launches of own-brand dietary supplement and OTC drug...

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