Amazon Expands Consumer Health With Advantage Of Cutting Prices

E-commerce giant expands consumer health footprint in past six months with launches of generic OTC drug product lines at prices in some cases significantly undercutting competitors.  Primary Health and SoundHealth OTC drugs range from a few dollars less to about half the cost of brand name equivalents.

Amazon Logo_681649144_1200.jpg

[Amazon.com Inc.]'s advantages in the consumer health market include not only making its all its offerings accessible to consumers everywhere on its e-commerce platform, but also beating competitors on pricing for its own brands.

It expanded its consumer health footprint in the past six months with launches of own-brand dietary supplement and OTC drug...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Business

People On The Move: Appointments At Orthomol, InnoNature, FSA

 
• By 

Round-up of latest European consumer health appointments: Orthomol names managing director; InnoNature hires CEO; FSA adds six to board.

Kenvue Report: Personal Care Is ‘Not A Luxury’, It Is Now A ‘Cornerstone Of Health’

 
• By 

“Today’s consumers, especially younger generations, are redefining personal care as preventive care,” argues Kenvue on the basis of its latest research into global consumer trends.

OptiBiotix Enters US Supplements Market With Hydroxycut

 
• By 

UK's OptiBiotix believes its SlimBiome probiotic can cut through in the crowded US market for weight loss supplements.

Get To Know: Personal Experiences, Shared Mission Inspire Opal & Joy Perimenopause Relief Founders

 

Co-founders name their company for their grandmothers – Opal, a Texan rancher, and Joy, a New Zealand artist – to symbolize strength and creativity. Their brand’s premium, ethical ingredients and formulations were developed by a female women’s health doctor.

More from Wellness

OptiBiotix Enters US Supplements Market With Hydroxycut

 
• By 

UK's OptiBiotix believes its SlimBiome probiotic can cut through in the crowded US market for weight loss supplements.

Get To Know: Personal Experiences, Shared Mission Inspire Opal & Joy Perimenopause Relief Founders

 

Co-founders name their company for their grandmothers – Opal, a Texan rancher, and Joy, a New Zealand artist – to symbolize strength and creativity. Their brand’s premium, ethical ingredients and formulations were developed by a female women’s health doctor.

Germany Leading Enforcement Against Unsafe Supplements Sold In EU

 
• By 

Germany was more active than any other EU member in the second quarter in submitting notifications to the Commission regarding problematic food supplements.