BC and Goody's OTC acetaminophen formulations perhaps are the firm's most known consumer health brands but they account for 12% of its revenues while its Monistat and Summer's Eve brands drove 27% of its sales in its latest quarter. The feminine hygiene brands' contribution, says a Jefferies analyst , will only grow with the firm selling its household care brands to focus entirely on the consumer health market.
Prestige Brands Holdings Inc. is changing its name to Prestige Consumer Healthcare to remove any doubt it's a consumer health product firm.
As it looks ahead, the updated moniker reinforces Prestige's focus solely on OTC drug products, after recently closing the sale of its household care brands