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Cognitive Conditions Fueling Demand For Dietary Ingredient Breakthroughs

 
• By Eileen Francis

Rising rates of Alzheimer’s disease and other cognitive conditions fuel demand for brain health supplements among consumers, with more than a third of US consumers saying they would be “very likely” to take them for memory, according to research firm Natural Marketing Institute.

Research on cognitive-boosting dietary ingredients could produce breakthroughs in 2019 as rising rates of Alzheimer’s disease and dementia fuel consumer interest in supplements promoted to enhance memory and drive R&D investment, says market research firm Natural Marketing Institute, Inc.

Omega-3s represent the biggest potential but B vitamins and ginkgo biloba also are being assessed for improving memory, alertness or...

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OLLY’s Lovin’ Libido Claims Score Support With Studies Of Women Reporting ‘Generally Low’ Desire

 
• By Malcolm Spicer

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OLLY’s Lovin’ Libido Claims Score Support With Studies Of Women Reporting ‘Generally Low’ Desire

 
• By Malcolm Spicer

NAD reports the populations of six of seven RCTs Olly referenced as evidence were key in substantiating claims for Lovin’ Libido ashwagandha supplement challenged by Bayer. Supplement industry, though, is challenging the FTC’s RCT standard for claims support.

Cloudy Tariff Conditions Expected To Linger In US

 
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US FDA’s Tough Talk On Talc: Regulating In An Echo Chamber

 
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