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Cognitive Conditions Fueling Demand For Dietary Ingredient Breakthroughs

 
• By Eileen Francis

Rising rates of Alzheimer’s disease and other cognitive conditions fuel demand for brain health supplements among consumers, with more than a third of US consumers saying they would be “very likely” to take them for memory, according to research firm Natural Marketing Institute.

Research on cognitive-boosting dietary ingredients could produce breakthroughs in 2019 as rising rates of Alzheimer’s disease and dementia fuel consumer interest in supplements promoted to enhance memory and drive R&D investment, says market research firm Natural Marketing Institute, Inc.

Omega-3s represent the biggest potential but B vitamins and ginkgo biloba also are being assessed for improving memory, alertness or...

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