Probe Into GSK/Pfizer Consumer Tie-up Launched By Australian Competition Watchdog

Assessing how closely GSK's brands such as Panadol compete with Pfizer brands like Robitussin is the aim of an investigation launched by Australia's Competition and Consumer Commission into the pharma giants' proposed consumer health joint venture. 

Panadol
GSK's Panadol cold and flu and pain relief lines are leading brands in the Australian market • Source: Shutterstock

GlaxoSmithKline PLC’s plan to form a consumer health joint venture with Pfizer Inc. has caught the eye of Australia’s Competition and Consumer Commission, which has initiated an informal review of the proposed deal to assess whether it is “likely to have the effect of substantially lessening competition” in the country’s consumer health market.

The ACCC is inviting interested parties to comment on the deal – particularly on overlaps between GSK’s and Pfizer’s respective...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Deals

Germany’s PharmaSGP To Be Taken Private

 
• By 

Consumer health player PharmaSGP will be taken private by its biggest shareholder, FUTRUE.

Alliance Pharma’s New Owners Will Instill ‘More Consumer-Oriented Mindset’

 
• By 

Private equity firms now in control of Alliance Pharma weighing úp plan to offload Rx business to help finance strategy to drive up sales and growth.

C&D Taps Hand Sanitizer Category With Touchland

 

Deal totaling as much as $880m extends C&D into additional product category with a brand it says is the fastest growing in the US hand sanitizer category and No. 2 brand in the category overall.

Venture Life Focuses On CHC As It Offloads CDMO

 
• By 

UK-based Venture Life is divesting its CDMO business and some non-core products to focus its attention on growing its consumer health operation.

More from Business

US Consumer Health, Beauty Sectors: Expecting Tariff Policy Changes, Buckling Up For The Ride

 

As firms in OTC drug, dietary supplement and personal care/beauty sectors reported results for January-March period after Trump announced reciprocal tariffs, they buckled up for more changes in the president’s thinking likely to affect consumer spending as well as their costs.

Galenica’s Verfora Gets Off To Flying Start In Swiss CHC Market

 
• By 

Verfora grows almost 10-times faster than the Swiss consumer health market in the opening months of 2025.

People On The Move: Appointments at Hermes, Assosalute, Moberg

 
• By 

A round up of the latest European consumer health exec moves: Hermes hires management board chair; Assosalute elects directors; Moberg appoints ex-Orkla Health CEO.