Beiersdorf’s Three Pillars Of Success Amid Digital Disruptor 'Turmoil'

Nivea manufacturer Beiersdorf's three-pillar growth strategy will accelerate the firm’s presence in emerging markets, drive innovation and ramp up digitization in response to disruption by new, more agile market entrants.

Beiersdorf
Beiersdorf Launches Three-Pillar Growth Strategy • Source: Shutterstock

Innovation, renewed investments in digital and a focus on emerging markets will enable German skin-care specialist Beiersdorf AG to drive growth against a backdrop of “profound transformation” in the global consumer goods industry, says new Chief Executive Officer Stefan De Loecker.

In a call with analysts to discuss the firm’s financial results for the year ended Dec

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