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Beiersdorf To Enter US Sun Care With Curiously Timed Coppertone Acquisition

 
• By Ryan Nelson

The Germany-based skin-care specialist will pay Bayer $550m for the iconic brand and gain entry to the US sunscreen market. The US represents the world’s biggest opportunity for sun care, but it’s also rife with uncertainty following FDA’s recent call for data to support key active ingredients’ continued GRASE status.

Pros and cons concept. Business man with cardboard plus and minus symbol signs.

Beiersdorf AG’s $550m Coppertone acquisition will expand the German firm’s North American presence, adding a fifth brand to its portfolio, alongside Nivea, Eucerin, Aquaphor and La Prairie.

“Skin care is at the heart of Beiersdorf – and caring for skin health through sun protection has been an essential pillar of our business for over 60 years,” says Beiersdorf Chief

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