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In-House Advertising For Secret Shows New Model For Marketing P&G Brands

 
• By Eileen Francis

Secret antiperspirant/deodorant brand’s in-house marketing produced ad spots in one month at one-tenth cost of traditional executions, says P&G CFO Jon Moeller. The more nimble model likely for all brands in firm’s portfolio.

The Secret antiperspirant/deodorant brand’s in-house marketing approach, producing ads in significantly less time and at lower costs than ad agencies, is setting a standard for other Procter & Gamble Co. brands, says CFO Jon Moeller.

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