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P&G Extends Secret Lineup With Aluminum-Free, Clinical-Strength Formulas

 
• By Eileen Francis

P&G targets Secret Aluminum Free Deodorant, a silicone-based formula, to consumers seeking underarm products without aluminum. Brand also adds Clinical-Strength offering.

The Secret brand launched its first underarm deodorant formulated without the ingredient aluminum and rolled out a clinical strength antiperspirant with a nighttime formula option.

Secret Aluminum Free Deodorant is a silicone-based formula with 60% of its ingredients with also used in skin care lotion,...

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