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Coty On Verge Of Unveiling Turnaround Plan; How Will Innovation Enter Into It?

 
• By Ryan Nelson

Following a third quarter marked by continued Consumer Beauty declines and downturns in its Luxury and Professional segments, Coty will present its promised turnaround plan July 1. Company leadership has emphasized a need for portfolio streamlining and targeted advertising and promotional investments; its strategy on the innovation front has been less clear to date.

Innovation concept presented by a consultant in management on webinar screen

Analysts likely will be looking to see what sort of billing innovation gets in [Coty Inc.]’s turnaround plan, which the firm’s leadership intends to unveil 1 July.

Messaging from CEO Pierre Laubies on the subject of innovation has been mixed, raising questions about the strategic importance of innovation in Coty’s quest for sustainable growth.

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