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J&J’s Aveeno Hair-Care Relaunch Per Vogue Model Helps Drive Consumer Q2 Improvements

 
• By Eileen Francis

Company leadership has said that Vogue International – the maker of OGX and Maui Moisture hair care that J&J acquired in 2016 – would serve as a model for innovations across other brands. Strategy appears to be paying off, contributing to gains in J&J's Consumer division, which also benefited in the second quarter from Zyrtec allergy treatment and children’s Tylenol and Motrin.

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Johnson & Johnson is accustomed to relying on Neutrogena to drive beauty gains within its consumer division, but Aveeno’s standout contribution in the firm’s fiscal 2019 second quarter is a noteworthy development.

Aveeno hair care relaunched earlier in 2019 with updated, “farm-to-shower inspired” formulations and a new focus on star ingredients, including oat

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