Colgate Expects ‘Premiumization’ Of Oral Care To Boost North America Sales

Colgate says ‘premiumization’ of its oral care products in North America should drive improved product mix and pricing; higher-end offerings will include a recyclable Tom’s of Maine toothpaste tube and a Colgate Optic White offering. North American Q3 sales grew 1.2% to $869m.

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Colgate-Palmolive Co. expects “premiumization” of its oral care products marketed in North America will drive improved product mix and revenues and help ignite sluggish sales, says CEO Noel Wallace.

“We’re very focused in the US, specifically on premium innovation and getting that right as we move into 2020,” Wallace said on 1 November as firm reported third-quarter results including a lackluster 1

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