The Federal Trade Commission pushes two of its hot buttons in a complaint alleging dietary supplement and beauty product direct seller Neora LLC operates a pyramid scheme and makes false advertising claims for cognitive benefits.
Direct Seller Neora Pushes Back On FTC Pyramid Scheme, False Claims Complaint
Firm says "we refuse to be bullied into a settlement" and FTC conflates legal MLMs with pyramid schemes by alleging every MLM paying incentives "for recruitment of participants” is a pyramid scheme. Separate firm supplying ingredient for brain health supplement agreed to settlement of FTC false ad complaint.
