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Risk Vs Reward: Understanding The Africa Growth Opportunity

 
• By Tom Gallen

Africa represents a new frontier for health and beauty firms. With significant economic growth and a population explosion forecast for the continent, now is the perfect time to start thinking about the Africa opportunity, market expert Ben Longman told the recent Ceuta International Conference.

Ben Longman
Trendtype's Ben Longman • Source: Yan Pekar/Ceuta

Africa presents a huge growth opportunity for health and beauty firms if they can navigate the significant risks associated with doing business in what are often changeable and unstable markets, says Ben Longman, managing director of African market intelligence consultancy Trendtype.

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