Risk Vs Reward: Understanding The Africa Growth Opportunity

Africa presents a huge growth opportunity for health and beauty firms if they can navigate the significant risks associated with doing business in what are often changeable and unstable markets, says Ben Longman, managing director of African market intelligence consultancy Trendtype.

Longman told the 14th Ceuta International Alliance Conference in Barcelona, Spain that the time was now for companies to think about the Africa opportunity as the continent’s economic growth over the next five years was set to outstrip that of developed markets such as Europe and North America