The simplicity of the RxBar protein bar package front isn’t misleading with a list of the numbers of egg whites, almonds, cashews and dates used in each bar followed by “No B.S.”, a Council of Better Business Bureau industry self-regulation unit decides on a challenge by Kind LLC.
‘No B.S.’ In RxBar Package Front Claims, Advertising Self-Regulation Forum Finds
National Advertising Division sides with RxBar marketer in review of front-of-package list of ingredients and “No B.S.” statement challenged by Kind bars. NAD attorneys note food products commonly tout ingredients on labels without specifying relative prominence by weight, volume or other measures.
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