Digital Advances In Consumer Health At CES: Oral Care, Nausea, Beauty Products

OTC drug, supplement and beauty firms are spreading into digital health devices showcased at the 2020 Consumer Electronics Show as technological advancements help consumers reach health and wellness goals. Colgate debuted a smart toothbrush that detects biofilm build-up while L’Oreal introduced AI-powered skin care.

Vector modern creative infographics design on modern high tech devices using in everyday life showing man tracking his health condition with smart bracelet, mobile application and cloud services

The benefits of investing in digital health finally are outweighing the costs and risks, bringing consumer health care firms into the space, according to social media competitive intelligence software firm Digimind Inc.

Digimind recently said that until the last few years, the health care industry has been reluctant to embrace digital technology, a market defined by innovations – including artificial intelligence – that enable consumers to

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