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No Regulatory Imprimatur In UK For Scottish Firm’s Hangover Remedy Claim

 
• By Malcolm Spicer

Bounce Back Drinks sought to establish its bona fides as a registered consumer product provider, but statements referencing ASA, EFSA and MHRA imply the agencies reviewed and approved its product and advertising. Plus, hangover remedy claims are prohibited under UK regulations.

Bounce Back, the after alcohol dirnk
An advertorial published in a Scottish newspaper made claims for Bounce Back that crossed multiple UK advertising regulations.

Scottish firm Bounce Back Drinks Ltd. might have a regulatory hangover after UK authorities ruled its vitamin- and mineral-containing beverage isn’t approved as a hangover cure and its claims aren’t endorsed by regulators in markets where it advertises.

In a report published 22 January, the Advertising Standards Authority said a hangover and associated symptoms “such as nausea, dehydration, headache, vomiting and stomach upset, were adverse medical conditions” and “claims which stated or implied that a food or drink

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