Green People Co. Ltd. is correct to say SPF 30 sunscreens filter only 1% less UVB rays than SPF 50 products, but the UK firm misleads consumers by saying the slim difference doesn't affect the level of protection provided, says the Advertising Standards Authority.
The ASA advised Green People in a report published 26 February not to use advertising claims suggesting that SPF 30...
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?