1. HBW Insight
  2. >>Beauty
  3. >>Business

UK Sunscreen Claims On ‘Negligible’ Difference In SPF Strengths Don't Add Up

 
• By Eileen Francis

Advertising Standards Authority says Green People Co. misled consumers with claims SPF 30 formulas filter out only 1% less UVB rays than SPF 50, trying to draw a negligible difference between the formulas. The claims appeared in a direct mailer and on the brand’s website in July 2019.

Close up of United Kingdom map with red pin - Travel concept - Image

Green People Co. Ltd. is correct to say SPF 30 sunscreens filter only 1% less UVB rays than SPF 50 products, but the UK firm misleads consumers by saying the slim difference doesn't affect the level of protection provided, says the Advertising Standards Authority.

The ASA advised Green People in a report published 26 February not to use advertising claims suggesting that SPF 30...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Business

Perrigo Implements Streamlining Plan With Sale Of Dermacosmetics

 
• By Tom Gallen

Perrigo stands to gain up to €327m with sale of brands such as ACO and Emolium to KKR.

L’Oréal Plans Purchase Of Color Wow Brand

 
• By Eileen Francis

L’Oréal has signed an agreement to acquire the Color Wow professional styling brand for an undisclosed price.

Scent News: Givaudan Buys Brazilian Fragrance House, DSM-Firmenich Taps Fine Fragrance President

 
• By Eileen Francis

Swiss fragrance company Givaudan SA will acquire Brazilian fragrance house Vollmens Fragrances, as DSM-Firmenich names Jonathan Simon president of fine fragrance.

Scope Launches Eyelid-Friendly Eye Cream In The UK

 
• By David Ridley

Eyelids have the "thinnest, most sensitive skin on the body" and are "highly prone to dehydration," which is why Scope has launched new Optase Life Sensitive Eye Daily Renewal Cream.

More from Beauty

FDA Urged To Issue Formaldehyde Rule As California Finds Non-Compliance With State Ban

 
• By Lauren Nardella

Stakeholders are still waiting for the US FDA to issue its widely anticipated proposed rule to prohibit formaldehyde and formaldehyde releasers from hair smoothing or straightening products.

Cloudy Tariff Conditions Expected To Linger In US

 
• By Malcolm Spicer

White House announces president extends deadline he set in April for other countries to make new tariff deals from July 9 to Aug. 1, when the administration will start sending letters warning other countries that higher tariffs could take effect.

L’Oréal Plans Purchase Of Color Wow Brand

 
• By Eileen Francis

L’Oréal has signed an agreement to acquire the Color Wow professional styling brand for an undisclosed price.