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Direct-Selling Sector Ad Claim Monitor Snares Supplement, Personal Care Product Firms

 
• By Eileen Francis

A BBB National Programs, Inc. investigative unit tells FTC that Dose of Nature failed to respond to its request to support its CBD oil claims; Utah direct sellers Young Living and doTerra agree to pull or modify drug claims for their essential oil products; HempWorx relabels topical as cosmetic.

Multi level marketing (MLM), business concept acronym

US direct sellers offering consumer health and personal care products have come under scrutiny by an industry self-regulation program launched in 2019 to review advertising specifically in the multilevel marketing sector.

So far in 2020, the Direct Selling Self-Regulatory Council investigate arm of the BBB National Programs, Inc

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