Prestige Consumer Adapts Online Messaging For Pandemic-Shifted Shopping Paradigm

 
• By Eileen Francis

Prestige Consumer boosted marketing spending 17% in its latest quarter to $40.2m with strategies including viral videos and adding messages to branded e-commerce pages to attract online shoppers. Consumer purchases of products rose 7% in the January-March period.

business, technology and internet concept - businessman pressing e-commerce button on virtual screens

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