Spinbrush ‘Clean’ Comparative Claim Doesn't Stop At Whitening

Spinbrush ‘Clean’ Comparative Claim Doesn't Stop At Whitening – Wrongly Suggests Plaque Removal

Church & Dwight agrees to discontinue claiming its Arm & Hammer Spinbrush electric toothbrush removes plaque as well as Oral-B Pro 1000. The American Dental Association and FDA have noted or suggested that "cleaning" teeth refers to plaque removal, an industry self-regulation group says.

Church & Dwight agrees to discontinue claims it made in TV and online advertising that suggest its Arm & Hammer Spinbrush electric toothbrush removes plaque as well as Oral-B Pro 1000.

Church & Dwight Co. Inc. Inc. didn't convince an industry self-regulation group that claiming Arm & Hammer Spinbrush provides “the same great clean” doesn't also suggest it removes plaque as well as Procter & Gamble Co.'s Oral-B Pro 1000 electric toothbrush.

“Consumers familiar with the powered toothbrush product category understand that the touted benefits of the products, as compared to manual...