DuPont Sees Immune Health Probiotic Sales Opening Window On More Microbial Use In Nutrition

While stockpiling for immune health support drove early sales growth in response to the pandemic, probiotic sales likely will continue increasing, says DuPont Nutrition probiotic marketing head Vanessa Bailey. “My gut tells me I think we could see some sustained increase. There’s going to be some difference in how we behave.”

Bacteria cells

DuPont Nutrition & Biosciences was providing the industry’s largest variety of probiotic strains for food and dietary supplements before the coronavirus pandemic spiked consumer interest in boosting immune health. With more consumers turning to probiotics to strengthen resistance to the virus, it looks for demand to increase from its customers for strains across its microbial portfolio.

“A large portion of the people out there who are taking probiotics were taking them for immune health already,” said...

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