Prestige Consumer’s Diverse Lineup Buoys Results As Pandemic Causes Slumps In Some Categories

Prestige Consumer Healthcare says pandemic-caused sales slump for many of its OTC drug products was offset somewhat by strong sales of brands including Dentek, Monistat and Summer’s Eve, which were boosted by targeted advertising and promotions.

Dentek
Dentek sales were up more than 10% as Prestige Consumer launched a TV ad campaign dubbed “Beyond Brushing” that encourages oral care beyond brushing.

Prestige Consumer Healthcare Inc., unlike most other OTC drug marketers, didn’t benefit from pandemic-driven consumer stockpiling but digital advertising spending helped drive sales for other brands during its latest quarter.

The firm’s brands including Dentek mouth guards, Monistat (miconazole nitrate) vaginal yeast infection treatment, Summer’s Eve douches and Compound W (salicylic acid) wart remover helped offset some of the losses with

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