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Dialing Up Toothbrush Smartphone Apps: P&G's 3D Imaging, Colgate's Personalized ‘Sensors’

 
• By Eileen Francis

P&G launches Oral-B iO rechargeable toothbrush priced at between $199-$299 and promoted with a 15-second TV spot. In September, Colgate will introduce Hum by Colgate toothbrush using sensors that can gauge personalized brushing style for more accurate cleaning.

PG IO toothbrush
P&G's latest Oral-B rechargeable toothbrush is its highest-priced and uses three-dimensional tooth imaging to guide professional-grade cleaning.

Technology is increasing along with competition in the US oral care market as two of the largest firms in the sector launch power toothbrushes linked to smartphone apps to help guide users to improve their brushing.

Procter & Gamble’s latest Oral-B rechargeable toothbrush is its highest-priced and uses three-dimensional tooth imaging to guide professional-grade cleaning....

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Kenvue Makes CEO Change Months After Critical Activist Investor Made Proxy Play For Board Seat

Thibaut Mongon is out as Kenvue CEO, a post he’s held since J&J spun it out in July 2023, after the firm’s results came under increased investor scrutiny over the past year. The board appointed as interim CEO Kirk Perry, a board member since December who most recently headed technology, data and pre

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Private Label ‘Smart Imitation’ Of National Brands’ Packaging Not So Wise In US OTC Drug Sector

 
• By Malcolm Spicer

First Insight survey with 1,267 US consumers showed 44% are more likely to try a private label product “marketed as a dupe of a high-end product.” Providers of OTC drugs as well as other medical products in US would tread on thin regulatory ice with the practice.