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Dialing Up Toothbrush Smartphone Apps: P&G's 3D Imaging, Colgate's Personalized ‘Sensors’

 
• By Eileen Francis

P&G launches Oral-B iO rechargeable toothbrush priced at between $199-$299 and promoted with a 15-second TV spot. In September, Colgate will introduce Hum by Colgate toothbrush using sensors that can gauge personalized brushing style for more accurate cleaning.

PG IO toothbrush
P&G's latest Oral-B rechargeable toothbrush is its highest-priced and uses three-dimensional tooth imaging to guide professional-grade cleaning.

Technology is increasing along with competition in the US oral care market as two of the largest firms in the sector launch power toothbrushes linked to smartphone apps to help guide users to improve their brushing.

Procter & Gamble’s latest Oral-B rechargeable toothbrush is its highest-priced and uses three-dimensional tooth imaging to guide professional-grade cleaning....

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